LOGO DESIGN,

CORPORATE IDENTITY

CSÁSZÁRMORZSA

Éva and Anita, the owners of the company, have been close friends for decades. One day, they had an idea: to find a niche in the Hungarian culinary scene and launch a small restaurant venture. The solution—and the name—were practically served on a silver platter, as both were passionate fans of császármorzsa (a traditional shredded pancake dessert).

Once they had perfected the preparation of various versions of the dessert to a professional level, they approached us to help develop the brand identity system for Császármorzsa.

The traditional associations evoked by the name, combined with a forward-thinking business philosophy, clearly pointed us in the direction of creating a logo that is modern, lovable, instantly recognizable, and easy to understand.

Thus, Emperor Franz Joseph I of Austria—also King of Hungary and Bohemia—was reborn in the 21st century as the face of a contemporary corporate identity.

Illustration by Áron Nagy, who received the prestigious Golden Drawing Pin Award (Aranyrajzszög Díj) in 2022 for this work in the independent graphic design category.